Higher Logic

MAY 29, 2020

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

millennials 60

millennials Delaware Social Media Marketing 60

YourMembership

FEBRUARY 27, 2014

Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology. Please take a moment and download this case study. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Podcasting is the new talk radio, the new advertising, and the new book tour. Bite-sized.

Content 150

Content Education Products millennials 150

Slice-Works

MAY 8, 2014

There’s your website, email newsletter, social media, maybe an app, website downloads, video. With your marketing communications, you need a mix of evergreen content and a mix of fresh and new. The variety of your communications helps you identify pain points more succinctly, so you can keep mixing it up! The Mix Matters.

Marketing 28

Marketing Social Media Video Content 28

Reid All About it

MARCH 13, 2020

I have the ASAE Events app but I didn’t even know about the ASAE app, so I downloaded it. Because, Billhighway says, people crave connection and community , and for now, in-person events do that better than virtual. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing.

DC 44

DC Washington Revenue Communications 44