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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. How does this help your personalization strategy, you’re wondering? You need to have a strategy for personalization. “Including offers that have already expired” (22%).

Marketing 149
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Association Brain Food Weekly: 1.19.18

Reid All About it

But Nicholas Kristof at The New York Times explains why 2017 was the best year in human history. Have a subscription strategy: why a monthly service could be a savvy play for associations. New Scientist ). Here’s the list of free professional development events for the association community scheduled for next week.

LMS 174
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Association Brain Food Weekly: 1.26.18

Reid All About it

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Here’s the list of free professional development events for the association community scheduled for next week. Five-Steps to a CME Digital Content Strategy.

DC 225
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Ten Books for Every Nonprofit Professional’s Reading List

Beth Kanter

If you are looking for more recommendations, check out Book Authority’s list of 52 Best Nonprofit eBooks of All Time ( The Happy Healthy Nonprofit is #9). Since that time, Dan Schawbel has been a New York Times bestselling author and a partner at Workplace Trends.com. Looking for philanthropy focused reading?

eBook 73