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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Together, they manage more than 78 billion square feet of property and annually purchase more than US$526 billion in products and services. Erin Sevitz, IFMA.

Houston 74
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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Brands – whether companies, products or associations – are difficult to create, hard to nurture and easy to destroy. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club.

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PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

Praeger, co-founder and CEO of AvidXchange, asked Carmichael about the main challenges facing the CAM industry, the reasons for property managers to embrace technology and the importance of clear communication as a leader. I was actually in Houston last Thursday and had dinner with Justin.

Strategy 130
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Association Brain Food Weekly: 9.10.21

Reid All About it

I’ll be happy to feature it as long as it’s not too product centric. Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. 1 CMP credit.

Strategy 195