Associations Now

JUNE 8, 2016

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.

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Las Vegas Industry millennials Press Release 40

Associations Now

OCTOBER 2, 2015

It’s more than understanding how to cater to millennials. Learn how to use Big Data, or psychographics, to yield a better meeting. Also: The Expo moves between Las Vegas and Orlando, but some attendees go only to one city, so it’s pointless to send them direct mail about the other. But what does it mean?

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Las Vegas millennials Analysis Education 40

Reid All About it

OCTOBER 12, 2018

WBT Systems explains how to motivate members to buy what you’re selling. She suggests ways you can learn how to speak like an industry insider. A few quick hits before we get to this week’s list of free webinars: How New York’s post-WW2 female painters battled for recognition. ( How to explain content marketing to anyone.

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DC Las Vegas Washington Review 170