Associations Now
JUNE 13, 2017
A new report reveals that millennials are extending business trips for a bit of vacation at a much higher rate than generations before them, creating a growing category of traveler. If you’ve ever been tempted to extend your conference trip to Las Vegas or Paris by a few days to take in the sights, you’re not alone.
Associations Now
JUNE 8, 2016
The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.
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Associations Now
OCTOBER 2, 2015
It’s more than understanding how to cater to millennials. Learn how to use Big Data, or psychographics, to yield a better meeting. Also: The Expo moves between Las Vegas and Orlando, but some attendees go only to one city, so it’s pointless to send them direct mail about the other. But what does it mean?
Reid All About it
OCTOBER 12, 2018
WBT Systems explains how to motivate members to buy what you’re selling. She suggests ways you can learn how to speak like an industry insider. A few quick hits before we get to this week’s list of free webinars: How New York’s post-WW2 female painters battled for recognition. ( How to explain content marketing to anyone.
Associations Now
SEPTEMBER 5, 2013
These travelers place a higher value on work/life balance and are savvy about how to travel efficiently. “As millennials begin to make up a larger portion of the global workforce, we’re seeing more corporate employee travel behaviors that focus on alleviating travel-related stress,” Carey said.
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