Associations Now

JUNE 13, 2017

A new report reveals that millennials are extending business trips for a bit of vacation at a much higher rate than generations before them, creating a growing category of traveler. If you’ve ever been tempted to extend your conference trip to Las Vegas or Paris by a few days to take in the sights, you’re not alone.

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Las Vegas Marketing millennials United States 44

Associations Now

JUNE 8, 2016

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.

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Las Vegas Industry millennials Press Release 40

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

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Associations Now

OCTOBER 2, 2015

It’s more than understanding how to cater to millennials. Learn how to use Big Data, or psychographics, to yield a better meeting. Brandon Hensley, chief operating officer of the International Sign Association (ISA), says the association is using demographic data from registration to segment its marketing.

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Las Vegas millennials Analysis Education 40