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Preparing Your Association for AI

Association Analytics

Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. It was clear MPI and MGM Grand Las Vegas value each other as event partners.

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Utilizing Entertainment to Engage Meeting Attendees

Associations Now

The survey was conducted in the United States, China and Japan, with a sample size of 2,000 people in each market. One popular live entertainment option at MGM Resorts is to open a meeting with the Las Vegas Golden Knights’ drumline. “It Think about what’s near and dear to your attendees’ hearts,” she adds.

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Conference Circuit: International Sign Expo

Associations Now

The International Sign Association’s 2019 International Sign Expo begins next week in Las Vegas. More than 20,000 sign, graphics, print, and visual communications professionals are headed to Law Vegas next week to learn from experts, conduct business, and get up to speed on the current issues affecting the industry.

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CTA Gives Patients, Doctors Guidance on Health-Focused Wearables

Associations Now

The Consumer Technology Association teamed with the Heart Rhythm Society to produce a guide on how to best use wearable devices to monitor and manage personal health, unveiled in a special health tech education track at CES. The wearables market is booming, with sales expected to reach the $10 billion mark this year, CTA says.

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Conference Circuit: Supply Chain Management

Associations Now

The Association for Supply Chain Management’s annual conference, ASCM 2019, begins next week in Las Vegas. More than 2,000 supply chain professionals from around the world are headed to Las Vegas to expand their knowledge and skill set so they can keep up with the industry’s accelerated rate of change. City: Las Vegas.