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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100
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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. Communicate Quickly, Consistently with Attendees. Manage the Tone.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

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Conference Circuit: International Sign Expo

Associations Now

The International Sign Association’s 2019 International Sign Expo begins next week in Las Vegas. More than 20,000 sign, graphics, print, and visual communications professionals are headed to Law Vegas next week to learn from experts, conduct business, and get up to speed on the current issues affecting the industry.

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Association Brain Food Weekly: 2.19.21

Reid All About it

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. – How to Become a Better Boss. Membership recruitment. Quick hits. Host: ASAE.

Revenue 322
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Can You Better Serve Your Tradeshow Market?

Associations Now

Earlier this week as I was catching up on the meetings and tradeshow-related reading that I missed while out on vacation over the holidays, I came across an interesting article in the Las Vegas Review-Journal. If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.

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Learn About Members’ Why

Smooth The Path

As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. We are a community of professionals. The conference this year is in Las Vegas. Learn how to spread your great ideas and get them acted upon.