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Preparing Your Association for AI

Association Analytics

Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. It was clear MPI and MGM Grand Las Vegas value each other as event partners.

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Conference Circuit: Supply Chain Management

Associations Now

The Association for Supply Chain Management’s annual conference, ASCM 2019, begins next week in Las Vegas. More than 2,000 supply chain professionals from around the world are headed to Las Vegas to expand their knowledge and skill set so they can keep up with the industry’s accelerated rate of change. City: Las Vegas.

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#ASAE17: Leadership Lessons from The Streets, The Jail Cell, and The Kitchen

Associations Now

During the closing keynote at ASAE’s 2017 Annual Meeting & Exposition, Chef Jeff Henderson cooked up some leadership lessons, as well as a foie gras dish, for attendees. Chef Jeff Henderson’s life trajectory wasn’t always pointed toward the kitchen—though he has manned the stoves at the Bellagio and the Ritz-Carlton in Las Vegas.

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Association Brain Food Weekly: 2.19.21

Reid All About it

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. – How to Become a Better Boss. Membership recruitment. Quick hits. Host: ASAE.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Inclusive leadership. He suggests ten steps nonprofits can take to make space for black male leadership.