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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. The answers might shift a little bit with this input: San Diego, California Orlando, Florida Las Vegas, Nevada You can dig into your data to find out more specifics.

San Diego 317
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Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. Ideally, a copywriter, a marketer, and an IT staffer would collaborate to develop the scripts. A chatbot, like all marketing collateral, is an extension of your brand.

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Meetings, Education & Professional Development Survey Report

Association Adviser

A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities.

Las Vegas 108
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100
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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. It was clear MPI and MGM Grand Las Vegas value each other as event partners.

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Transform Your Next Meeting with the Unexpected

Associations Now

For those planning events in Las Vegas, many have chosen to work with MGM Resorts for this exact reason. Last summer, a marketing association had its annual meeting at Mandalay Bay and its first event was a pool party that included Instagramable moments. “It Winer, vice president Event Productions.

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An Event-Focused Solution to Closing the Skills Gap

Associations Now

But the National Kitchen and Bath Association, faced with a similar challenge, tried something new at its Kitchen & Bath Industry Show (KBIS) in Las Vegas last month.