Reid All About it
JANUARY 15, 2021
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. . More info/register.
Reid All About it
FEBRUARY 19, 2021
Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.
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Reid All About it
JULY 21, 2017
Host: American Marketing Association. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.
Reid All About it
OCTOBER 12, 2018
Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.
Association Adviser
JULY 11, 2017
Branding expert David Avrin, CSP, discussed why branding is essential in today’s marketplace at the Meeting Professionals International World Education Congress (MPI WEC) last month in Las Vegas. To recruit members and industry partners who will invest in your vision, you must be visible in the marketplace.
Reid All About it
NOVEMBER 4, 2016
Learn how to include social media in your volunteer recruitment and retention plans. Host: Smart Meetings and Top Golf Las Vegas. Hear about digital marketing technologies and platforms your association can use to attract, engage and educate members online. Host: KiKi L’Italien, founder, Amplified Growth.
SCD Group
OCTOBER 2, 2012
First it was the General Services Administration spending $823,000 for a conference in Las Vegas. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Association Member Recruitment: New Opportunities. Tuesday, October 2, 2012. Contributors.
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