article thumbnail

Study Points to Growing Bleisure Traveler Market

Associations Now

A new report reveals that millennials are extending business trips for a bit of vacation at a much higher rate than generations before them, creating a growing category of traveler. If you’ve ever been tempted to extend your conference trip to Las Vegas or Paris by a few days to take in the sights, you’re not alone.

article thumbnail

Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 10.12.18

Reid All About it

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.

DC 170
article thumbnail

New Attitude

Associations Now

It’s more than understanding how to cater to millennials. Brandon Hensley, chief operating officer of the International Sign Association (ISA), says the association is using demographic data from registration to segment its marketing. So we’ll market harder to her for education,” he says. But what does it mean?

article thumbnail

SCD Group: Will Government's Conference Scandals Spillover to.

SCD Group

First it was the General Services Administration spending $823,000 for a conference in Las Vegas. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Millennials, Multitasking and Associations: What C. Tuesday, October 2, 2012.

article thumbnail

Conference Circuit: A Healthy Host for a Holistic Association

Associations Now

So why did the organization choose Minneapolis over typically lavish, buzz-generating host cities like Las Vegas, New York, or Chicago? its farmers markets, which are twice as plentiful as the top 10 percent of U.S. It’s all about aligning the host with your organization’s purpose.