Associations Now

JUNE 8, 2016

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.

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Las Vegas Industry millennials Press Release 40

Associations Now

OCTOBER 2, 2015

It’s more than understanding how to cater to millennials. Also: The Expo moves between Las Vegas and Orlando, but some attendees go only to one city, so it’s pointless to send them direct mail about the other. Go beyond demographics to plan a better meeting. It’s hard to miss the incessant buzz these days about Big Data.

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Las Vegas millennials Analysis Education 40

Reid All About it

OCTOBER 12, 2018

Find out how to assess the strengths and weaknesses of your event crisis safety and communication plan. Hosts: Community Brands. Gen Z, Millennials & Gen X: Exploring Generations and Online Reviews. Glen Simpson, Director of Special Operations for Las Vegas Community Ambulance. 1 CMP credit. Host: PCMA.

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DC Las Vegas Washington Review 170

Associations Now

NOVEMBER 14, 2014

According to the list, one major meetings hub— Chicago —comes out on top, ranking far above Atlanta (10th place); Orlando (33rd place); Washington, DC (48th place); New York City and the surrounding region (98th place); and Las Vegas (115th place). Disagree? (ht ht @ maggielmcg ). Other good reads.

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