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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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Association Brain Food Weekly: 3.9.18

Reid All About it

His “ there” is the Memphis sanitation workers strike and the assassination of Martin Luther King Jr. If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

DC 120
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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM.