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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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Conference Circuit: Web Ed

Associations Now

The HighEdWeb 2016 Annual Conference begins Sunday night in Memphis, Tennessee. Web developers, marketers, and programmers—along with managers, designers, writers, and all team members in between—are headed to Memphis this weekend to explore and learn more about the unique web issues facing colleges and universities.

Memphis 40
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Association Brain Food Weekly: 3.9.18

Reid All About it

His “ there” is the Memphis sanitation workers strike and the assassination of Martin Luther King Jr. If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

DC 120
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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. Wine lover.