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Association Brain Food Weekly: 11.20.20

Reid All About it

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Josh Spector ).

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Key Tips for Ensuring Your Association’s Digital Marketing Efforts Are Compliant

Arc 3 Communications

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Solutions for Your Membership Conundrum

Association Adviser

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

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Nonprofit Marketing Tips: 5 Steps for Using Google Ad Grants

Achieve

You can tailor these ads to target specific goals your organization has, like getting donations, educating about a cause, recruiting volunteers, or adding subscribers to your newsletter. Your website is the center from which you communicate with the online world — make it truly feel like an extension of your brand.

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Healthier Association, Higher Membership Performance

Associations Now

Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. In NAADAC’s two email newsletters, the templates now include a box that dynamically lists the individual recipient’s membership expiration date or a “join now” link for nonmember recipients.

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