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Association Brain Food Weekly: 5.7.21

Reid All About it

Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. Tue 5/11 at 1 p.m. Wed 5/12 at 1 p.m.

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R-E-S-P-E-C-T: Millenials Crave & Deserve It. Where. - SCD Group

SCD Group

Over the last few years, I’ve watched as many Boomers and others “mock” Millenials and Gen Yers and their “failure” to communicate because they are “always texting.” ” Smart businesses catch the ‘Age Wave’ By Harvey Mackay via St. Louis Business Journal , Washington Post.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60
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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. Do it ALL to reach ALL! ► July. (2).