Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Because survey fatigue is real. A virtual conference!

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

AUGUST 30, 2016

The conference this year is in Las Vegas. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? How does this apply to member insights? So often members ask, “will I get a copy of the final report too?”

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

JULY 30, 2020

Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data. They are powerful ways to get insights into our members’ world. What member feedback to keep and what to toss.

Member Research 78

Member Research Video Report Technology 78

Smooth The Path

AUGUST 2, 2016

We have edited and proofed the conference schedule so many times we have it nearly memorized. Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Related: Slow data vs. fast data.

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

APRIL 3, 2016

Fast data sources are quick polls, Google Analytics, an email campaign’s open rate, and this conference’s registration quantities. When you have seemingly unanswerable questions about members it is slow data that holds the answer. Related posts: Please ask members. Data and association decision making.

Member Insights 60

Member Insights Conference Member Research Survey 60

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. In-person events and the conference provided most of the value – which means value is episodic.

Case Study 104

Case Study Project Member Insights Association Value 104