Content Handbook Marketing Newsletter 
Associations Now
DECEMBER 18, 2018
I love how the Transportation Marketing and Sales Association tapped into members’ competitive juices, challenging them to recruit during a month-long March Madness membership drive , and how the National Business Aviation Association mimicked retailers’ holiday-shopping kickoff with this Black Friday deal. Savvier member recruitment.
ChatterBachs
DECEMBER 17, 2010
My Takeaways/Tips from the session: Generate relevant, topical content for your followers. If they resonate, I’ll lead w/ them in e-newsletter subject lines. LoAshley : That SM marketing takes skill and not just any college grad with a Facebook account can do it. Be quick to react/respond to events.
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