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Lunchtime Links: Re-creating a Super Bowl Slam Dunk

Associations Now

AdWeek has a list of brands hoping to score big with the approach—including the City of Omaha, which won accolades of its own after jumping on Peyton Manning’s play-calling a couple of weeks ago. Any strategies you have for getting out of a rut? Tell us about them in the comments.

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Jeffrey Cufaude, Idea Architects: Five Lessons from the Road

Idea Architects

Use of any new technology should be considered in light of the character of the relationship an organization (or individual) wants to have with their members, customers, and stakeholders and how to reflect that and their core values and personality in doing so with the new technology. Doing so was a rich experience for me.

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Heartland Pride: Winner of the #npfail Little Bets Contest

Beth Kanter

The second year we made changes and moved our event to a large park in Omaha and in doing so we were able to save the organization more than 25K in expenses and make it possible for us to retain more of our profits allowing us to provide larger grants and scholarships to help the local LGBT community! Social Media. Partnerships.

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