SCD Group

OCTOBER 23, 2012

Those attending last week’s St. Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Think about it.

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Reid All About it

MAY 7, 2021

. – Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL. Backstage Pass: Producing Compelling Content that Drives Engagement.

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Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. Loren Edelstein, Vice President, Content Director, Northstar Meetings Group.

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Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. That needs to change fast, she added. Tom Greve, EMS World.

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Tom Morrison

AUGUST 17, 2011

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. We have a leadership problem.

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