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Association Brain Food Weekly: 10.29.21

Reid All About it

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. 6% have no formal, documented strategy for their virtual conference. Guest: Robb Lee, Chief Strategy Officer, ASAE.

Revenue 195
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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195
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Association Brain Food Weekly: 10.1.21

Reid All About it

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. Learn how to create authentic engagement using real video content. Ryan Costello, co-founder of Event Farm and Chief Strategy Officer of MemberSuite.

LMS 195
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We conduct an annual reader poll to determine the topics of highest interest and ensure that we develop robust content on these topics that we then push out through multiple channels to reach members where they are. AA: Tell us about your media relations strategy. AA: How often do you reach out to media with content?

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Association Brain Food: 9.30.22

Reid All About it

She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. I could have simply baked black drum fillets with salt, lemon, and a little butter, but I couldn’t help myself and had to add the red New Mexico chile powder I just bought.