Reid All About it

NOVEMBER 13, 2020

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart.

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Recruiting Recruitment Certificate Tips 370

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FEBRUARY 19, 2021

Board strategy. Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: ASAE.

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Revenue Las Vegas Marketing Leadership 322

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. In fact, some of it is downright simple and strangely satisfying – like internal content linking. – Kickstarting Native Content: Selling, Staffing and Delivery (Alexandria, VA).

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Reid All About it

DECEMBER 13, 2019

Croissants from Union Special Bread in Raleigh, oh yes. When you recruit members, you’re inviting them to your organization’s “party.” Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education. Mix in some garlic slices and finish roasting.

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Raleigh Review Class Education 259

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Presenters: Scott Abel, The Content Wrangler.

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MARCH 11, 2016

Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. Learn ten strategies for improving cross-departmental collaboration at your nonprofit. Presenter: Amalea Hijar, Associate Director, Member Strategy, American College of Cardiology. More info. (1

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Raleigh Case Study Project Revenue 150

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Presenter: David Epstein, content marketing manager, Bizzabo. Mobile Learning: A Practical Strategy. AENC FUEL Meetup (Raleigh NC).

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