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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? Consumers have the same preferences.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

New Tips From the Giving Day Playbook on Crowdfunding Campaigns by Marika Lynch. These additions, created by our partners at Third Plateau Social Impact Strategies , complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis.

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