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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? More contentment and less frustration?

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

These additions, created by our partners at Third Plateau Social Impact Strategies , complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis. Today, we are excited to share them.

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