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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? More contentment and less frustration?

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

The second is a peer learning group of participants who are regularly sharing what they learned from implementing ideas and tools in the Playbook. In Kansas, for example, the Wichita Community Foundation reached out to a local tech alliance to help with social media updates. Today, we are excited to share them.

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