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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? More contentment and less frustration?

Wichita 150
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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

But you meet these small and medium sized business owners who are, you know … Because of my roles over the last little more than a decade, you know, I’ve been inside the roofer in Wichita, the tree trimmer in Jackson, Mississippi, and the air conditioning guy in suburban Chicago, in basement waterproofer in Atlanta.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

These additions, created by our partners at Third Plateau Social Impact Strategies , complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis. Today, we are excited to share them.

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