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Association Supply Chain Advocacy

Potomac Core

These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. In a dynamic global economy, new impediments and opportunities will continually surface. For example, threats in States and in local government are an increasing part of Advocacy strategies.

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Association Brain Food Weekly: 10.1.21

Reid All About it

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology. CAE credit.

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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Masooma Memon, Databox ). Jen Rose Smith, Washington Post ).

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Monday Buzz: Is Joining Easy?

Associations Now

On the MemberClicks blog, Callie Walker notes that it’s essential to consider these points—otherwise a failure to design with potential new members in mind could cost you. “If The strategy: Play up the fact that people are really sick of politics at the moment. And when they click a link to join, is it easy or painful?