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Association Supply Chain Advocacy

Potomac Core

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. An impressive advocacy strategy by the American Beverage Association helped the Industry beat back local efforts to impose new taxes that would have been harmful.

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Monday Buzz: Is Joining Easy?

Associations Now

On the MemberClicks blog, Callie Walker notes that it’s essential to consider these points—otherwise a failure to design with potential new members in mind could cost you. “If It’s a great marketing idea to keep in your pocket if you don’t have a message that’s compatible with electoral politics. Other Links of Note. “In

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Study: Why Business Travel Costs Vary Significantly by City

Associations Now

Event planners and business travelers alike should be aware of the additional costs that come with launching an event in a coastal city, a new study finds. A big city or coastal locale might seem like the best way to draw in attendees, but a new report shows that those locations often come with a big additional cost.

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Association Brain Food Weekly: 10.1.21

Reid All About it

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology. CAE credits.

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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

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Associations Assist Dairy Farmers in Storm’s Aftermath

Associations Now

storm of 2015, killed dozens of people, but it also killed tens of thousands of cows throughout New Mexico and Texas. A winter storm named Goliath has milk producers throughout Texas and New Mexico picking up the pieces, and the associations that represent them are looking to help out. Goliath, the deadliest U.S.