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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341
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Color Me Impressed: The Smart Set for August 2011

Reid All About it

I’m focusing on businesses (and non-profits) whose customer service or marketing has impressed me lately. Lesson : Small gestures that don’t cost much and don’t take much effort mean more to your prospects and customers than you realize. I’d be willing to bet that the St. But I’m not here to talk about the bad guys.

St. Louis 150
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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

Facebook and Twitter Postings Cost CFO His Job via the Wall Street Journal Mr. Gene Morphis was chief financial officer of fashion retailer Francescas Holdings Corp. Edwards In the past few years, social media technologies have emerged as double-edged swords in the workplace. Louis) From St. By David Bauer in the St.

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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

A malicious online rumor costs a company millions. Bloggers are slaves to money, technology, and deadlines. This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. But, my editor said, “No, I want a drought story.” “So,

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Association Brain Food Weekly: 5.18.18

Reid All About it

explains how to develop, market and roll out a trial program. The choices of channels and tactics to market your events grows ever more varied and complex, with new options and techniques appearing all the time. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent. Louis (Association Chat).