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Association Brain Food Weekly: 5.7.21

Reid All About it

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341
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Are You in Tune with Your Members and Prospects?

YourMembership

Gibson has developed a new technology for their electric guitars. Since I work for a technology company, I probably should embrace this great advancement that will benefit all guitar players, especially those who don’t know how to tune their instrument. According to a survey by the Workforce Solutions Group at St.

St. Louis 150
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Color Me Impressed: The Smart Set for August 2011

Reid All About it

I’m focusing on businesses (and non-profits) whose customer service or marketing has impressed me lately. Louis hosted the ASAE Annual Meeting and went all out for the “association for associations.” I’d be willing to bet that the St. Tagged: Conference , Customer Service , Marketing.

St. Louis 150
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5 Ways to Use Experiential Marketing for Events

Expo Logic

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way. Budweiser used VR to allow users to tour their St.

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A Modern Value Proposition for Today's Association ? GrowGlobally.

GlowGlobally

Market & Biz Plan. « Customer Research Education Panel at CESSE 2011 Uses Virtual KOL Technology. Categories: Market & Bus Planning , MegaTrends & Research. New innovations and technologies are propelling new business practices. Presenting from our session in St. Market & Bus Planning (44).

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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

Edwards In the past few years, social media technologies have emerged as double-edged swords in the workplace. In the right hands, such technologies can provide unprecedented marketing and growth opportunities. Panera management on the move; Co-CEOs live in different cities, headquarters in a third (St. Louis) From St.