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Association Subculture Reflects on ASAE 2011 in St. Louis

Association Subculture

Association Subculture Reflects on ASAE 2011 in St. Louis. Maybe it was St. Louis. Now, I'm kinda regretting not going.but I just really really didn't want to go to St. Louis. marketing. (2). Association Subculture Reflects on ASAE 2011 in St. skip to main | skip to sidebar. Thursday, August 11, 2011. The chills that you spill. Up my back keep me filled. With satisfaction when we’re done. Satisfaction of what’s to come.

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6 Questions to determine what's next for your association - SCD Group

SCD Group

George Csolak, a sports reporter in St. Louis (before the newspaper closed) and pr professional, is one of the best people I know at getting “the story.” I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. 5 Tips on Integrated Marketing: Marketing the Asso. 5 Tips on Websites & Blogs: Marketing the Associat. Pages. About. Contact. Causeaholic.

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Associations Live: Light a member on fire

Associations Live

Idea list generated at ASAE meeting in St. Louis. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Tuesday, August 16, 2011. Light a member on fire. Light a member on fire to take action through a creative social media campaign. link]. link]. Posted by Kathy Johnson. at 12:26 PM. Labels: communications , Social Media. No comments: Post a Comment. Newer Post. Older Post. Subscribe to: Post Comments (Atom).

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Association Marketing: Connecting & Rewarding Your Customers

SCD Group

I’m currently working with the St. Louis Institute for Association Leadership (STIAL) to help use its rebranding to position STIAL as THE resource for associations based in the St. Louis region. We began by conducting an economic impact study of associations based in the St. Louis region. The study documents the economic value of associations to the St. Louis economy and showcases STIAL as a resource capable of such a study.

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Use of Social Media in Membership Marketing | Experts in.

Experts in Membership Marketing

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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. Chief Marketing Officer. From Relevance to REVOLUTION. Its NOW or NEVER. Today, its not good enough to be relevant. People want to join a revolution. They want an exciting experience that engages them in a profound way that will have a positive impact on them and their business, while providing a rewarding experience that fulfills their souls.

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Stronger by Association: What's the "New Normal" for Associations?

AMR Management Services

Several of our Drakeco staff had the opportunity to attend a recent meeting of the St. Louis Society of Association Executives. All attendees to The Drake will receive a discount code worth $100 off the upcoming Content Marketing World , as well as a free copy of the Content Marketing Playbook. Cause Marketing Tips - Target Prospects. Tags: ASAE , Association Trends , content management , content marketing , The Drake. Pages. CONTRIBUTORS.

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Color Me Impressed: The Smart Set for August 2011

Reid All About it

I’m focusing on businesses (and non-profits) whose customer service or marketing has impressed me lately. Louis hosted the ASAE Annual Meeting and went all out for the “association for associations.” I’d be willing to bet that the St. Louis CVB will receive a lot of calls from meeting planners in the near future. If you’ve been impressed by the marketing or service of a smart company or organization lately, let me know in the comments.

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Meetings, Destinations Get Ready for Solar Eclipse

Associations Now

Then there’s the North American Sundial Society , which intentionally scheduled its 2017 Annual Conference in St. Louis—which lies in the path of totality—so its members and other attendees can watch the astronomical phenomenon together. CVBs are also gearing up for additional visitors or marketing eclipse-related events. Explore St. Louis has a list of events on its website. Among the options: viewing parties at the St. The Four Seasons Hotel St.

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Better Because You Were There

Velvet Chainsaw

Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help. Following those shootings, a number of association conferences pulled out of — or dropped from their consideration — nearby Orlando and St.

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Think Before Changing Your Association’s Name or Logo

SCD Group

Association C: The St. Louis Society for Association Executives (SLSAE) changed its name to the St. Louis Institute for Association Leadership (STIAL) to appeal to a broader base within the association community; especially younger members who were not “association executives.” Example: In market research, the St. Using the expertise of Jim Schnurbusch and OrgStory, SLSAE’s process led to renaming the organization the St.

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Mizz Information: 5 Ways Exhibitors Should Market to Attendees.

Mizz Information

5 Ways Exhibitors Should Market to Attendees. While I have nobody but myself to blame for opting in to this frenzy of direct mail, I cant help but wonder how, in todays digital/mobile world, vendors can think that sending a postcard to attendees three weeks out from the event is effective marketing. I mean, am I supposed to just amass a folder of these postcards--most of which contain some messaging like "bring this card for [swag of some sort]"--then haul it to St.

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Introducing STIAL: an example of association rebranding

SCD Group

Effective today, 12.12.12, members of the St. Louis Society of Association Executives (SLSAE) celebrated with style and welcomed a more relevant and meaningful membership into the St. Louis Institute for Association Leadership (STIAL). And, STIAL has a renewed focus on driving new association leaders to the organization as well as young association professionals through strategic marketing and recruitment efforts. Louis region.

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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Alyssa Peltier, Senior Event Marketing Manager, Cvent. Louis.

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SCDdaily's association rewind: Liars figure & figures lie

SCD Group

This also comes into play when we as association professionals share market research with our members and/or association leaders. Look at these three uses and one story from just the last couple of weeks: #1 St. Louis Post-Dispatch Bernie Miklasz used the following in a story (6/14/12) about the challenges to St. Louis Cardinals rookie manager Mike Matheny. “. After I wrote this post, Steve Giegerich, the jobs reporter for the St.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Event Marketing Roadmap.

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SCD Group: Interpreting data differently results in different.

SCD Group

This also comes into play when we as association professionals share market research with our members and/or association leaders. Look at these three uses and one story from just the last couple of weeks: #1 St. Louis Post-Dispatch Bernie Miklasz used the following in a story (6/14/12) about the challenges to St. Louis Cardinals rookie manager Mike Matheny. After I wrote this post, Steve Giegerich, the jobs reporter for the St. Pages. About. Contact.

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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. ASAE association branding Association CEOs association executives association marketing association meetings SCD GroupBrands – whether companies, products or associations – are difficult to create, hard to nurture and easy to destroy.

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Building and Protecting Your Association’s Brand Is Vital - Part 2

SCD Group

Yesterday I shared the case of the St. Louis Cardinals and protecting your brand. Priority will go to those that can appeal to younger adults, women and minorities as well as the core market of older white men. Is the marketing director? ASAE association branding Association CEOs association executives association marketing brand management SCD Group The Wall Street JournalI closed saying: Who at your association “manages” its brand?

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Are You in Tune with Your Members and Prospects?

YourMembership Blog

Well, let’s pause a moment and take a look at the current job market for a little insight. According to a survey by the Workforce Solutions Group at St. Louis Community College, more than 60% of employers state that many job applicants lack “communication and interpersonal skills”. Gibson has developed a new technology for their electric guitars. It is a big, blocky looking, battery-powered robot tuner that tunes your guitar in seconds. Seriously?

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Made to Stick: Examples for Associations

SCD Group

The book also cites you, who she describes as a top executive at the ASA in the mid-1980s, as follows: “In order to drive tropical oils out of the market once again, Drake ran what amounted to a slander campaign from 1986 to 1989 out of ASA headquarters in St. Louis.” The “Attack of the Mutant Artificial Christmas Trees” adver-game which was part of an overall marketing campaign to increase the use and sales of farm-grown Christmas trees.

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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. For example, I received a call one hot July from a reporter at a St. Louis tv network station wanting to interview a local farmer who was having issues with a drought. I tried to convince the news editor that we could do a story on the drought but that it has not yet reached St. Louis.”

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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

In the right hands, such technologies can provide unprecedented marketing and growth opportunities. Panera management on the move; Co-CEOs live in different cities, headquarters in a third (St. Louis) From St. Louis Business Journal, t he story talks about the workings of a centralized management spread across the country. By David Bauer in the St. Louis Business Journal. Louis Business Journal , strategic planning , The Wall Street Journal.

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Lessons from innovation's front lines: An interview with IDEO's CEO

The Big Picture

One such company though is IDEO—a designer of products, services, and experiences ranging from Apple’s first mass-market computer mouse to aspects of Prada’s store in New York City to the patient-care delivery model at SSM DePaul Health Center, in St. Louis, Missouri. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Marketing. The Big Picture.

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A New Type of Conference Education

SCD Group

The sessions were scheduled and marketed as the educational component for the convention and sales pitch sessions were discouraged. Emily Bibens is Vice President of Woody Bibens and Associates ( www.woodybibens.com ), an association management company with offices in Kansas City and St. Louis, Missouri. What Can Your Association Learn from Chicken Learning? Guest Post by Emily Bibens, CAE Stale PowerPoint presentations. Cold, windowless conference rooms.

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Should an Image Remake be in Your Association’s Future?

SCD Group

How will the market respond to those changes? While I like it, American's new logo won't lure me to book additional American flights since American is barely flying to/from St. Louis anymore. American Airlines and Michelle Obama sported new looks last Friday. And, Materials Handling Industry unveiled its new name and logo this month too! Will the new looks, logos and brand play well?

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Beer Institute Launches Voluntary Calorie-Labeling Plan

Associations Now

beer market, could make things easier on large restaurant chains that will soon face federal calorie-labeling regulations. market, including Anheuser-Busch InBev, MillerCoors, HeinekenUSA, Constellation Brands, North American Breweries, and the Craft Beer Alliance. In comments to the St. Louis Post-Dispatch , BA emphasizes that although it generally supports transparency, things are more complicated in the world of craft brews.

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A Modern Value Proposition for Today's Association ? GrowGlobally.

GlowGlobally

Market & Biz Plan. Categories: Market & Bus Planning , MegaTrends & Research. At the recent ASAE Annual Meeting in St Louis, MCI hosted a unique session featuring two association case studies demonstrating how associations representing industry and professions can pursue long term business success with sustainability as a crucial element of their member value proposition and customer experience. Presenting from our session in St. GrowGlobally.org.

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Halloween Offers Associations Creative Growth Opportunities

SCD Group

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By Fund-raiser / Cause Marketing effort. The West County YMCA (St. Louis) sponsored a Halloween Fest the Saturday before Halloween. Delta Dental Health Theater in St. Louis created a "post-Halloween" Great Candy Exchange inviting kids/parents to bring new Halloween candy.

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Do Whatever Rings the Cash Register: Associations & NonDues

SCD Group

is the Chief Executive Officer of the 36,000 member American Optometric Association highlighted non-dues revenue in a meeting of the St. Louis Institute for Association Leadership (STIAL). The St. Louis Institute for Association Leadership (STIAL) featured non-dues revenue at its April meeting. want to be the marketing arm of your programs/services He mentioned attending a meeting where John H. Speed: Get to market quickly: implementation of key programs.

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SCD Group: Is there a "magic" price for association memberships?

SCD Group

First, during a session at the Content Marketing World Conference , Jim Kukral of Internet Marketing for Business, mentioned that one of the advantages of publishing your book on Amazon was that you can change the pricing of your book as often as you want. The YMCA of St. Louis promotes its special (flexible) member dues pricing system. Footnote: After proofing this post, my wife Barb noticed a YMCA ad (above) in the St. Louis paper. Pages. About.

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R-E-S-P-E-C-T: Millenials Crave & Deserve It. Where. - SCD Group

SCD Group

” Smart businesses catch the ‘Age Wave’ By Harvey Mackay via St. Louis Business Journal “What happens to media and advertising that have pretty well exclusively been oriented toward 18 to 34 year-olds, when that age group gets smaller and the 50-plus population, which has always been a throwaway group, all of a sudden has all the money and all the growth?” Louis Business Journal , Washington Post. Pages. About. Contact. Causeaholic.

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Tuesday Buzz: The Single-Question Fallacy

Associations Now

A membership marketing expert makes the case against them. Last week’s decision by the National Football League’s Board of Governors to allow the Rams to depart St. Louis for Los Angeles has SCD Group’s Steve Drake thinking about board governance. Are single-question surveys actually useful? Also: How Minecraft presents a path for using unorthodox tools for education. Any association pro will tell you that inspiration strikes at unusual moments.

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Reimagine signature events to empower self-directed learners

Aaron Wolowiec

For those who don’t know, Cynthia presented the highest ranked learning lab at the ASAE Annual Meeting in St. Louis. With the endless access to information and content available online – not to mention the countless organizations now offering education opportunities at competitive rates (even free!) – there’s a long list of continuing education providers competing for market share. Teacher Directed vs. Learner Directed. On Tuesday, Aug.

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SCD Group: Become a Hero to Your Association Members: 5 Ways.

SCD Group

Content marketing & management represent a growing strategy for association executives. I’m facilitating a content management discussion at the St. Louis Society of Association Executives (SLSAE) meeting this Tuesday (11:40 am, June 19) ( Click here to register.). I’m facilitating a pre-conference program titled CONTENT MARKETING/MANAGEMENT FOR ASSOCIATIONS AND NONPROFITS WORKSHOP on September 4. Pages. About. Contact. Causeaholic.

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Are Your Attendees Also Your Number-One Fans?

Associations Now

What do the New England Patriots , St. Louis Cardinals , and Chicago Blackhawks have in common? His ideas about the power of events were reiterated as I was reading through the EventTrack 2014 survey, released earlier this week by the Event Marketing Institute. While survey respondents came from 600 for-profit corporations and consumers who attended events, the findings are applicable for associations as they think about marketing and branding their meetings and tradeshows.

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SCD Group: Managing your content to enhance the value of your.

SCD Group

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Managing Content to Create Value for Your Members was the focus of Tuesday’s meeting of the St. Louis Society of Association Executives (SLSAE). Repurpose content to market future programs. Marketing dept.

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7 Takeaways for Associations and Association Executives

SCD Group

Since I had some interest from CPI for a cause marketing project for one of my clients, their demise caught my attention. Here are some excerpts of Kavita Kumar’s story in the St. Louis Post-Dispatch. But for most of their careers, both spent immense amounts of time at public meetings, both were "master marketers," both sought out and found the best talent for developments, and both pushed through many excellent projects—until one day they didn''t.

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So You Think You Know Non-Dues Revenue

Association Adviser

If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” Events, e-mail marketing and custom content provide the fastest growing opportunities for associations, according to Tom Greve , business development director at EMS World and former director of sales and business development at the American Institute of CPAs and The March of Dimes. Louis. Hank Berkowitz, Association Adviser. Is your model evolving as fast as the world around you?

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SCD Group: Using Stories and Member Perceptions to Shape Your.

SCD Group

The St. Louis Society of Association Executives (SLSAE), using an outside facilitator, tackled this issue through a unique process called “StoryCrafting” which uses stories and members perceptions to shape not just messaging, but the entire strategic plan. Labels: association management , association marketing , association strategies , associations , OrgStory , SCD Group , SLSAE , STIAL. Integrated Marketing Tip for Associations and Nonp. Pages. About.