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Let Your Member Data Show You the Way

Spark Consulting

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The cost savings are attractive to NICSA’s financially inclined members, and prepurchasing also offers a “set it and forget it” appeal. So far, the packages have “gone crazy,” Liston says.

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Let Your Member Data Show You The Way

Associations Now

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. ’” The cost savings are attractive to NICSA’s financially inclined members, and prepurchasing also offers a “set it and forget it” appeal.