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The American Geophysical Union is Using Data to Dig Up Industry Experts

Associations Now

It was a perfect (if somber) example of how an event can create what PR pro Adele Cehrs termed a “ SPIKE ,” or a Sudden Point of Interest that Kick-starts Exposure, for an association. It’s an example of a strategic use of analytics, something Krause advises other associations consider to get the most out of their data.

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14 Tips from a PR Hall of Famer

SCD Group

Jersey bull Colonel Harry’s 10th birthday cake; the photo of which a journalism prof shared 15 years later as an example of press agentry! After college graduation, I became a news reporter for The Associated Press (AP). Bull of Your Choice, Bull O’Rama field days and Flying Bull. TIP 2: Mobile: being on the move. Yes,” I said.

Tips 40