The American Geophysical Union is Using Data to Dig Up Industry Experts
Associations Now
JULY 30, 2015
It was a perfect (if somber) example of how an event can create what PR pro Adele Cehrs termed a “ SPIKE ,” or a Sudden Point of Interest that Kick-starts Exposure, for an association. It’s an example of a strategic use of analytics, something Krause advises other associations consider to get the most out of their data.
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