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Increase Your Membership ROI – Return on Involvement

Association Adviser

Do you know if your association offers discount programs that could save your organization money? Lowell Aplebaum, CAE, spoke earlier this month at the Georgia Society of Association Executives’ Annual Meeting in a session called “Creating the Member Story.” When is your association’s next educational event? I think you get the point.

Georgia 95
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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

We provided some member discount programs that chapters could adopt and some support at a high level through marketing materials and pieces chapters could use for recruitment. We also offer 18 nationally-supported discount programs with partners like FedEx, Office Depot, BP, GM, Fiat Chrysler Automotive, and Ford Motor Company.

America 61
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The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. ”Our revenue stream comes from an even mix of dues, convention/trade show, education and other non-dues revenue, including publications, investments and discount programs (i.e. That’s not a strategy, he lamented.

Revenue 60