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Nonmember Fees: A Not-So-Simple Decision

Associations Now

But pricing for a second audience just adds another layer of complexity: The member discount ought to be enough to make joining attractive, while the nonmember markup shouldn’t be so high as to feel like gouging. Jacobs is also author of the Association Law Handbook, Fifth Edition , published by ASAE, which weighs in a hefty 728 pages.

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Best Benefit Ever: An Association of Healthier Truckers

Associations Now

Perks include monthly biometric screenings, a nutritional guide for more than 3,000 restaurants, a health and fitness handbook, and access to more than 3,500 health-check stations across the country, where truckers can have their blood pressure, heart rate, and other critical health indicators evaluated. .”

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Events That Will Drive Buzz With Members

Associations Now

Among them: a membership handbook, a quarterly subscription to Unfiltered magazine, and access to exclusive whiskies not available for purchase. When you join, you receive some standard benefits.

Chicago 40
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The psychology of brand loyalty and online communities.

Disciple Media

Brand loyalty, by contrast, has very little to do with things like prices or discounts. It’s very tempting for brands to follow the handbook approach of setting up profiles on as many social networks as possible and then trying to build up their follower counts as quickly as they can. Are followers the same as engagement? .