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Defining Your Member Value Proposition

MemberClicks

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. And, that 23% is probably higher than the reality because of the sample group. What are your market segments?

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

These benefits can include: First-choice of booth location for trade shows First access to networking opportunities or events Discounts on ticket sales Sponsorship opportunities or complimentary ads space on your website, job board or event Member spotlight features. Give renewing members discounts and rewards. You can also… 3.

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Chamber of Commerce Membership Levels: Why They Matter and How To Create Them

MemberClicks

Application fee waived Discounted mailing list/mailing labels Complimentary conference room rental (certain dates or times could be excluded depending on tier). Get an understanding of the cost of membership for your chamber and research what your target market will realistically pay for your offerings.

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The Power of Non-Dues Revenue

Association Adviser

”Our revenue stream comes from an even mix of dues, convention/trade show, education and other non-dues revenue, including publications, investments and discount programs (i.e. If you give customers enough store samples of your candy, they’ll eventually buy the whole bar, he added with a chuckle. affinity programs).

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