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Get Them in the Door: Inside a 10-Month Trial Membership Offer
Associations Now
AUGUST 27, 2014
“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. So, if short-term trial memberships hadn’t quite worked, would a much longer trial—giving some members as much as 10 months free—work?
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