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Piggybacking Off a More Established Brand

Associations Now

When my husband’s grandfather settled on the outskirts of Nashville, Tennessee, in the late 1960s, he didn’t have a lot of money. It shows the resourcefulness and keen business acumen of my husband’s grandfather, who later helmed his own successful local business in downtown Nashville. Believe it or not, that’s a true story.

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Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. That gives AOA the double benefit of increased meeting revenue (to offset some of the reduced dues revenue) and face time with a lot of new members.

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