Get Them in the Door: Inside a 10-Month Trial Membership Offer
Associations Now
AUGUST 27, 2014
“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. That gives AOA the double benefit of increased meeting revenue (to offset some of the reduced dues revenue) and face time with a lot of new members.
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