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Get Them in the Door: Inside a 10-Month Trial Membership Offer
Associations Now
AUGUST 27, 2014
“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. That has been AOA’s strategy so far. AOA is willing to try and find out. And about 30 percent of the registrations are new members.
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