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Piggybacking Off a More Established Brand

Associations Now

When my husband’s grandfather settled on the outskirts of Nashville, Tennessee, in the late 1960s, he didn’t have a lot of money. It shows the resourcefulness and keen business acumen of my husband’s grandfather, who later helmed his own successful local business in downtown Nashville. Believe it or not, that’s a true story.

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Get Them in the Door: Inside a 10-Month Trial Membership Offer

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Our interest was seeing if we could lead the horse to water, if we could get them to drink, and then see what a wonderful organization this is. “Our interest was seeing if we could lead the horse to water, if we could get them to drink, and then see what a wonderful organization this is,” she says.

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