Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 10, 2017

This research will: Document which associations are developing and implementing content strategies. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. More info/register. Host: Blue Sky eLearn. Fri 11/17 at 2 p.m. –

DC 150

DC Washington Tools Education 150