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Association Supply Chain Advocacy

Potomac Core

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. This could be the dawn of Member Engagement 3.0.

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A 360-Degree View of Outsourcing Content Management

Association Adviser

As Naylor’s ongoing polls and surveys show, many associations struggle with content relevancy, communication integration and data optimization, not to mention learning more about their members. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics. Why outsource?

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How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

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