Thu.Dec 27, 2018

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Resisting the Instinct to Try to Overcome Resistance

Idea Architects

How do you overcome resistance to change? No matter the audience, profession, or industry this has been one of the most common questions I've encountered this year. Resources that offer insight are abundant. My sampling of them finds that they tend to focus on how to overcome objections or conquer the resistance. Anecdotally most, but not all, seem to frame the issue as a win-lose proposition and offer counsel on how to ensure your proposed changes win against those who oppose them.

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42 Free Nonprofit Webinars For January 2019

Wild Apricot

Here are all the free nonprofit webinars I could find happening in January.

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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Dear [Valued Customer/Wrong Name], I have a hunch that being greeted like that made you feel more like a machine than the living, breathing, unique, and invaluable human that you are. Wouldn’t you say? Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds.

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The Top Articles of 2018

Association Success

We followed the data and found the articles that were the biggest hits! As 2018 comes to a close, we’ve taken the time at AssociationSuccess.org to reflect on how much we’ve grown and changed, and the direction we’ll take in the coming year. As we approach our third birthday, we’ve learned from our growing pains and made our New Year’s Resolutions focused on becoming more coordinated, efficient, and determined!

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Beware the Recency Effect

Effective Database

I’ve written in the past about cognitive biases and how they can affect our judgment. One that I didn’t mention in that article is the recency effect , which I find can have an adverse effect on data management, or more importantly, how we don’t use data as well as we should. The recency effect essentially says if you have, say, a list of numbers, you’ll remember the last few and the first few, but the middle of the list is quickly forgotten.