July, 2018

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition.

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The Event Planner’s Guide to Using Online Community for Your Annual Event

Higher Logic

The good news is, if you have an online community, you’ve got access to a tool that puts you one step closer to making your job so much easier. Are you taking advantage of the support your online community can provide? Managing an event within an online community is no different. Before: Increase event registration.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI.

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Association Brain Food Weekly: 7.27.18

Reid All About it

and AdvSol and shares some insight about online education’s role in membership marketing. The ASAE Foundation reports something similar: members are much more tech-savvy than their associations think. You have 270 days to convince your new and returning members that it’s worth renewing that membership. TechRepublic ).

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Association Brain Food Weekly: 7.20.18

Reid All About it

. – Promote Your Content Effectively to Drive Member Engagement. We see firsthand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know you have published content? 1 CAE credit.

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Association Brain Food Weekly: 7.13.18

Reid All About it

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Lunch provided. 1 CAE credit. Location: Washington DC. Wed 7/18 at 11 a.m.

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