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Print is Alive and Kicking

Association Adviser

Providing our members with industry-related content as well as updating them with association events and educational opportunities in print form is a huge benefit for the Atlanta market,” says Ashley Calhoun, communications coordinator for Atlanta Apartment Association. Newsletter. Top 3 Print Communication Channels: Member magazine.

Georgia 61
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Got NDR (Non-Dues Revenue)?

Association Adviser

For Matthew Gambill, executive director of the Georgia Association for Career & Technical Education (GACTE) , the fastest-growing NDR sources are sponsorship of the annual conference, plus advertising and ancillary services. Fastest-growing sources of NDR. NDR wish list. ” Using advertiser and sponsor feedback. .”

Revenue 60
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The Power of Non-Dues Revenue

Association Adviser

The presenters did a deep dive into the “balanced portfolio” approach and explored how advertising, sponsorships, live events, webinars, online education, affinity programs, custom research and more can prevent dues increases and hedge against a big revenue hit if your annual convention has an off year. affinity programs).

Revenue 60
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What Smart Associations Do Differently

Association Adviser

“If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. I checked in with two of my millennial colleagues to get their take.

Texas 60