Marketing the Future: Learn From the Mac’s Initial Missteps
Associations Now
JANUARY 28, 2014
On December 31, 1983, a minute-long ad played on a local CBS affiliate in tiny Twin Falls, Idaho. When it aired during the Super Bowl 30 years ago this month, the Blade Runner director’s commercial brought a kind of dystopian, artistic mindset to an industry sector then known for fairly square advertising. Don’t believe me?
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