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Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

I’m talking about books that help you grow by developing your time-management, leadership, and interpersonal skills. I simply stated that I was looking for “non-fiction books on any topic (personal finance, leadership, culture, biographies, etc.).” Malala Yousafzai refused to be silenced and fought for her right to an education.

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Marketing the Future: Learn From the Mac’s Initial Missteps

Associations Now

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. On December 31, 1983, a minute-long ad played on a local CBS affiliate in tiny Twin Falls, Idaho.