Email Marketing Innovation Marketing millennials 
Association Briefings
MAY 6, 2021
Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.
Reid All About it
MAY 21, 2021
5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. It’s Time to Innovate: Member Engagement in the Post-COVID Age.
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Reid All About it
DECEMBER 21, 2018
Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). CAE credit.
Nimble AMS
DECEMBER 11, 2022
While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Gen Z appreciates innovative tech when choosing a career. When you offer solutions like automated email marketing , you can set up personalized touchpoints throughout a member’s journey.
Reid All About it
JULY 16, 2021
Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. 1 CMP credit.
Reid All About it
FEBRUARY 22, 2019
Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Technology vs. Innovation: Association Learning Strategies in Practice. Clearly, these innovations are promising. Nick Ruffin, CAE, President & CEO, AMR Management Services.
Reid All About it
MAY 14, 2021
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.
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